about the partners

rick valenzuela
Rick delivers to the management team expertise in production. This includes scheduling, working with recording sessions, mastering, and overall artist development. His seven-year span with MCA as a Production and A&R assistant to music visionary and label head Louil Silas, has provided him with crucial hands-on experience that is necessary for management. Rick knows the ins-and-outs of a record label and understands the structure and relationships between labels and artists. His skills and experience include a strong background with Urban, Contemporary, Latin Pop, Latin Dance and Crossover Music. Rick also possesses a strong knowledge of studio recording and music video production, which is essential for the growth of an artist. Rick is bilingual- fluent in both English and Spanish.



rafael flores
Rafael is a former actor, “Somebody to Love” and “Money Talks”, and singer that is more than familiar with the entertainment industry. He is a former member of the vocal trio Los Jalapenos, that performed alongside such artists as Enrique Iglesias, Ricky Martin, Jose Feliciano and Café Tacuba among many others. His background includes a Bachelors Degree from USC and 1 year of study at Loyola Law School. Rafael has also worked at Writers & Artists Agency as a Talent Trainee, but recently left the firm to dedicate himself fulltime to RikRaf Entertainment. He currently oversees day-to-day business and information gathering. He works directly with our roster of entertainment attorneys, producers and engineers with regards to contracts, negotiations and consulting. Rafael is also fluent in both English and Spanish.


RikRaf Entertainment, Artist Management Company
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